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Food on the brain

Building body and mind

I work as a personal trainer in an industry that is focussed on exercise, supplements and food. Sometimes it seems as if everything in the fitness world is about the body, what we do with it and what we eat. But what about the relationship of the food we eat to how we think?

On the whole, we know what we should eat to live a long and healthy life, even if we also can be easily distracted from following such key principles.

Distracted into doing what, exactly?

Put simply, we tend to eat too much in the developed world and, as a result, obesity is now an issue for the wealthy and the not so wealthy alike. In the contemporary commercial climate, we are encouraged to eat and drink as much as we can afford to and are then pressured into thinking that we may be becoming overweight.

Hurry up and wait, etc.

Where I work, in Covent Garden, a new fast-food burger restaurant has just opened. Wahlburgers, a joint venture between chef Paul Wahlberg and his brothers, the actors Donnie Wahlberg and Mark Wahlberg, is a casual eating joint which has benefited from a high degree of (slightly predictable) media attention.

But, putting aside Wahlbergs' celebrity endorsement, do we need a new burger chain?

I would say we don't.